Book cover of Product Design for the Web: Principles of Designing and Releasing Web Products by Randy J. Hunt, Creative Director, Etsy

Published by New Riders
Available from Amazon, Abe, and Apple Books

“The book on product design.”
—John Maeda, Design Partner at Kleiner Perkins Caufield & Byers (KPCB)

For the zillions of entrepreneurs out there who think they grok how to design things, I recommend this book as you’ll learn something that will make you even better at what you do.”
Brad Feld, Co-founder of Techstars, Foundry, Mobius Venture Capital, Intensity Ventures, and Anchor Point Foundation

Product Design for the Web has empowered our product and development teams to think like product designers. It has fundamentally changed the way we build and ship products, and is now required reading for every new product or engineering hire.”
—Nick Narodny, Co-founder, Grovo

“Thank you for your awesome book. I'm a designer helping run product design sprints and while we've conducted many over the last year, I never actually considered what I did as ‘product design.’ Shifting perspective has evolved my understanding of design as a whole.”
—Matt Stay, product designer

“Incredibly useful stuff like what to expect when designing a product, the differences in workflow compared to client work, and strategies for designing good products. Definitely a must read for anyone working at a startup, working as an in-house designer, or creating their own products.”
Josh Wayne, product designer

“Reading @randyjhunt's Product Design For The Web this morning. The best book I've seen yet on the why of product design.”
—Dylan Wilbanks (on X/Twitter)

Many educational institutions have included Product Design for the Web in their course materials and recommended reading, including:

Brigham Young University
City College of CUNY
Columbia University
Dartmouth College
DePaul University
Georgia Institute of Technology
Harvard University
Massachusetts Institute of Technology
Monroe College
Pennsylvania State University
St. Francis College
University of California Santa Cruz
University of Cincinnati
University of New Hampshire
University of Washington
Yale University

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Available from Amazon, Abe, and Apple Books